Freshers, met the ultimate glow-up! With Lucozade Alert’s promise to Get Sharp, we turned that mantra into a full-on barbershop takeover, because starting uni isn’t just about staying alert, it’s about looking razor-sharp while you do it.

The Challenge

How do you cut through the noise (literally) and reintroduce Lucozade Alert to students in a way that sticks? We needed an experience that popped with personality that didn’t just hand out samples but immersed students in the brand promise keeping them switched on for lectures and looking fresh for nights out.

The Experience

This wasn’t your average sampling stand. We went bold, bright, and unapologetically different:

The Sharpest Salon on Campus - A pop-up barbershop that became the talk of Freshers’ Week, pulling crowds and turning heads.

Instagram Gold - From slick fades to nail art, plus one fearless student who had the Lucozade energy logo shaved into their hair. Talk about commitment!

Sip WhileYou Snip - Hundreds of haircuts and manicures paired with product sampling, so students left looking sharp and feeling alert inside and out.

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