Honda made waves at the Southampton Boat Show with an immersive adventure on-water experience that brought their marine power to life for over 100,000 visitors.

The Challenge

How do you create a world where boats and engines feel at home - on dry land? We had to pull off a seamless blend of immersive spaces, complex logistics, and weather-proof outdoor build, all while inviting visitors to dive  headfirst into the world of Honda Marine.

The Experience

Our journey began by stepping over the waves into the Marine Yard - a vibrant, marina inspired space packed with discovery:

Marine Yard - Marina style decking, outbuildings, and engines showcased in a setting that felt straight off the water.

Digital Splash - A bespoke game that fused fun with product education, taking visitors on a virtual water adventure.

Big Launch Energy - The BF350 engine revealed in its own immersive zone.

Taste ofJapan - Ai no Mochi partnership serving up sweet treats with a nod to Honda’sheritage.

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