Elevating wellness to new heights

Launching the number one hydration brand in the US, Liquid I.V. in the UK to bring enhanced hydration to the nation!

Did you know that six in 10 Brits (62%) are keen to try out new wellness trends in 2024 – with 49% looking to prioritise improving their hydration?

Well Unilever did after commissioning the research for Liquid I.V.® its Hydration Multiplier® in the UK. The science-backed hydration solution comes in the form of an electrolyte powder mix as a food supplement, and aims to restore electrolyte balance, which can be lost through exercise, sport, heat, and active lifestyle.

Alongside our fellow Omnicom agencies, we created an unforgettable event for their launch into the UK market.

The Activation

The UK media launch incorporated a number of elements designed to reach key audiences for Unilever and the brand including media, influencers, retailers and internal stakeholders.

A two-pronged activation plan inspired by the insights seen the creation of - The House of Hydration, and a branded takeover of three of the Lastminute.com London eye pods.

The Experience

The House of Hydration was an immersive brand space inviting guests to explore the vital role of hydration and its positive impact on health through interactive installations.

Alongside the experience, a wellness panel featuring Em the Nutritionist and Unilever’s Head of R&D discussed the power of hydration in supporting wellbeing.

Overlooking the London Eye, the launch extended to a three-pod experiential takeover, featuring a Barry’s Bootcamp high-intensity workout, soothing sound baths, and energising light therapy sessions - each celebrating hydration and its transformative power.

visitors into leads.