LIQUID_15

  • Turning visitors into leads.

teaming up with our Omnicom partners to bring LiquidI.V - the US’s number one hydration brand – across the pond. Elevating wellness to new heights by creating an unforgettable and oh-so-shareable launch event.

 

The challenge

Brits are thirsty for wellness with over 62% wanting to try new trends, and nearly half prioritising hydration. But how do you make hydration exciting and cut through the noise in a crowded wellness market?

 

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The experience

We delivered a two-pronged activation with a playful twist that made hydration the headline:

The House of Hydration - an immersive and full of surprises brand space packed with interactive installations and a wellness panel featuring @emthenutritionist and Unilever’s Head of R&D.

London EyeTakeover - three pods transformed into wellness worlds: Barry’s Bootcamp HIIT sessions, soothing sound baths, and energising red light therapy - all celebrating hydration’s transformative power.

 

Hylights

Unforgettable launch event with media, influencers, retailers, and stakeholders with a groundbreaking 480m media reach.

Immersive storytelling through interactive hydration experience.

High-profile wellness panel driving credibility, content and conversation.

Iconic London Eye takeover creating buzz that had everyone talking.d with personality led moments.

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