Elevating Wellness to new heights
Launching the number one hydration brand in the US, Liquid I.V. in the UK to bring enhanced hydration to the nation!
Did you know that six in 10 Brits (62%) are keen to try out new wellness trends in 2024 – with 49% looking to prioritise improving their hydration?
Well Unilever did after commissioning the research for Liquid I.V.® its Hydration Multiplier® in the UK. The science-backed hydration solution comes in the form of an electrolyte powder mix as a food supplement, and aims to restore electrolyte balance, which can be lost through exercise, sport, heat, and active lifestyle.
Alongside our fellow Omnicom agencies, we created an unforgettable event for their launch into the UK market.
The Activation
The UK media launch incorporated a number of elements designed to reach key audiences for Unilever and the brand including media, influencers, retailers and internal stakeholders.
A two-pronged activation plan inspired by the insights seen the creation of - The House of Hydration, and a branded takeover of three of the Lastminute.com London eye pods.
The Experience
The House of Hydration was an immersive brand space designed to allow the guests the opportunity to explore the role of hydration and the positive impact it can have on health, which was brought to life through a number of interactive installations.
In addition to an experiential space, a wellness panel featuring Em the Nutrionalist and Unilever's head of R&D also explored the power and importance of hydration on wellbeing.
The space looked over to the iconic London Eye which was hosting another element of the launch a three pod experiential takeover. Here we curated a series of wellness experiences from a high intensity resistance workout with Barrys Bootcamp, to soothing sound baths and finally the power of light therapy. Every experience was a celebration of hydration and its transformative power.
The Results
We were super proud that we achieved a phenomenal media reach for the activation within just 24 hours.
See more of our successes
Elevating wellness to new heights.
Transforming a lastminute.com London Eye pod into a unique rotating yoga studio experience, featuring classes from global luxury lifestyle leader, Equinox.
Increasing energy levels with Lucozade Alert.
A theatrical, guerilla-style experiential tour of the UK where Lucozade met wholesalers and consumers where they were.
