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Want to know a bit more about us or experiential marketing in general? or are you looking to find a new experiential partner?
Then check out our FAQs below where we share a bit more about what we do and how we do it:
Who is Hyphen and what do you do?
Hyphen is a brand experience and experiential marketing agency delivering strategically driven live, hybrid and digital experiences. We combine insight, creativity and flawless event production to create experiences that move people and accelerate business outcomes.
What is experiential marketing?
For Hyphen, experiential marketing is about creating meaningful, real world brand interactions that people can actively participate in. Rather than telling audiences about a brand, experiential marketing invites them to experience it first-hand through live events, activations, pop ups and immersive environments. As an experiential marketing agency, Hyphen designs experiences that spark emotion, encourage connection, and build long lasting brand love. These moments extend beyond the physical space-fuelling word of mouth, social sharing, and long term brand impact.
What types of events and experiences does Hyphen create?
Hyphen is a full service experiential and event production agency, delivering a wide range of brand and business experiences including:
• Brand activations and pop up experiences
• Guerrilla and ambient marketing campaigns
• Product launches and PR stunts
• Immersive environment design and build
• Corporate hospitality and stakeholder events
• Sales incentives and reward experiences
• Leadership conferences and internal communications events
If it’s live, hybrid or experience led, we design it with purpose and deliver it with precision.
Is Hyphen an independent agency?
Hyphen operates as a boutique experiential agency within Cosine UK, part of the CPM Group UK and the global Omnicom network.
We combine the flexibility and creativity of a small agency with the scale, data and specialist expertise of a global network. For clients, that means sharper thinking, wider reach, and fully connected work across channels.
How does Hyphen expand the reach of brand experiences?
While live events are inherently physical, Hyphen designs experiences to live far beyond the moment. As a connected experiential agency, we amplify reach through:
• PR support and media engagement
• Targeted out of home (OOH) placements including flyposting
• Influencer and creator partnerships
• Social first content capture and UGC strategy
• Digital and hybrid experience extensions
• Additional pop ups or community engagement hubs
Working with our Omnicom partners, we create brand experiences that combine meaningful and deep engagement with real scale.
How does Hyphen source locations and venues for events?
Hyphen uses data led insight to select locations that maximise impact. With access to proprietary data and in house analytics, we assess:
• Audience propensity and buying behaviour
• Footfall patterns and dwell time
• Location relevance by geography and mindset
This allows us to choose venues and environments that align with your audience, objectives, and investment-ensuring smarter spend and stronger results.
What is Hyphen’s typical lead time for a project?
Timelines vary depending on complexity, scale and location. Ideally, we recommend engaging Hyphen approximately 8-12 weeks in advance for most experiential and event production projects. That said, we are a highly agile team and have successfully delivered impactful experiences against shorter timelines when required.
Does Hyphen operate with a minimum budget threshold?
To deliver meaningful, high quality experiential work, projects typically start from £30k. However, we assess every brief on its own merits and are always happy to provide honest guidance on feasibility, scope and value.
Is Hyphen B Corp certified?
Hyphen is not currently B Corp certified, but sustainability is embedded in how we operate. Our team are ISLA alumni, and we work with specialist sustainability partners to guide our strategy and framework. We prioritise responsible design, multi use builds, reduced waste, and continuous improvement-supporting both client goals and wider sustainability standards.
Is Hyphen an integrated agency?
Yes. As part of the CPM Group and Omnicom network, Hyphen operates as an integrated experiential agency. We connect live experience with the wider shopper and customer journey-from awareness through to consideration and purchase. We consider sales opportunity, local availability and behavioural insight from the outset, ensuring experiences don’t just look good, but also work commercially.
How does Hyphen measure the success of events?
Measurement is tailored to your objectives. Hyphen combines quantitative and qualitative metrics, including engagement, sentiment, behavioural indicators and brand impact. We also utilise structured tools such as brand affinity measurement to understand how experiences influence perception and intent-helping to demonstrate clear ROI and inform future strategy.
Has Hyphen won any awards?
While not all of our work can be submitted for awards due to client confidentiality, Hyphen consistently delivers results driven, creatively ambitious experiences for leading global brands. We prioritise reinvesting in our people, capabilities and ideas to stay ahead of the industry.
What makes Hyphen different from other experiential agencies?
Hyphen blends strategy, creative and production together in one seamless team. No handovers. No dilution. Just clear integrated thinking, consistent delivery and original ideas that make an impact. We’re boutique in size, precise in how we work, and trusted to deliver brilliantly.
Does Hyphen provide end to end event production?
Yes. Hyphen offers complete end to end event production, covering:
• Concept and creative development
• Technical production and AV
• Content and staging
• Supplier management and show calling
• Staffing and on site delivery
• Post event reporting and insight
Clients trust us as a long term event management and experiential partner.
How does Hyphen develop creative concepts?
Our creative process is insight led and audience focused. We design experiences around what people need to feel, understand, and remember, ensuring emotional relevance and measurable impact. Every idea is rooted in brand DNA and commercial purpose.
How should brands choose the right experiential agency?
Brands should look for strategic capability, creative originality, operational excellence and measurable impact. Just as importantly, the agency should feel like a natural extension of your team.Hyphen operates as a true brand experience partner-not just an event supplier.
What search terms should I use to find the right experiential partner?
Brands commonly search for:
• Experiential agency
• Brand experience agency
• Event production company
• Creative event agency
• Live experience specialists
Hyphen sits at the intersection of all of these, delivering strategic thinking, creative excellence and reliable execution in one partner.
